{"version":"1.0","provider_name":"Brafton","provider_url":"https:\/\/www.brafton.com","title":"Understanding Facebook sponsored posts and how to use them for the most ROI | Brafton","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"t0nFi5XGFS\"><a href=\"https:\/\/www.brafton.com\/blog\/social-media\/understanding-facebook-sponsored-posts-and-how-to-use-them-for-the-most-roi\/\">Understanding Facebook sponsored posts and how to use them for the most ROI<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.brafton.com\/blog\/social-media\/understanding-facebook-sponsored-posts-and-how-to-use-them-for-the-most-roi\/embed\/#?secret=t0nFi5XGFS\" width=\"600\" height=\"338\" title=\"&#8220;Understanding Facebook sponsored posts and how to use them for the most ROI&#8221; &#8212; Brafton\" data-secret=\"t0nFi5XGFS\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.brafton.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.brafton.com\/wp-content\/uploads\/2024\/04\/generic-image-13-1.png","thumbnail_width":1800,"thumbnail_height":521,"description":"Facebook sponsored (boosted) posts are used in conjunction with Facebook ads to reach audiences at different parts of the marketing funnel. In this article, we\u2019ll compare boosted posts and ads and how they fit into an overall social media strategy."}